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Klaviyo, a powerful platform, offers a wealth of features to enhance your business's email marketing strategy. However, many businesses struggle to fully leverage its potential due to common challenges such as ineffective segmentation, suboptimal automation flows, a lack of A/B testing, and poor email design. By understanding these challenges and implementing effective solutions, you can significantly improve your email marketing results.
All businesses share one goal: To improve efficiency. Even if it’s not written down somewhere or agreed to in a formal meeting, every organisation knows that new ways of working can improve outcomes.
From November until January, the marketing calendar is jam-packed with shopping events. It starts with Black Friday and Cyber Monday, runs through Christmas and Boxing or St. Stephen’s Day, and culminates in New Year’s Eve.
The holiday season — which is how Americans refer to the shopping period from Black Friday until New Year’s Eve — is rapidly approaching, and for marketers, it's a battleground of epic proportions. The days of simply decking out your website with a festive banner and expecting holiday sales to roll in are long gone.
Every time your business interacts with people, you are expecting excellent results. You want to see conversions, purchases being made, and goals being achieved. Every action a person takes should be impacting your bottom line positively, but is it?
Are you keeping up with the ever-increasing expectations of today's customers? In this digital age, businesses are witnessing a profound shift in customer behaviour, demanding a corresponding evolution in strategy. As the customer journey undergoes continuous transformation, it's crucial for businesses to adapt their approach to stay relevant and effectively connect with their target audience.
How much time do you think customers spend scrolling through TikTok videos or Instagram reels? Is it 10 minutes, half an hour, or closer to an hour?
Imagine you are the manager of a call centre talking to one of your customer support agents.
Think about the last time you made a big purchase. Did you consult online sources to determine what product would be best, to compare prices, or to get reviews?
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