Klaviyo, a powerful platform, offers a wealth of features to enhance your business's email marketing strategy. However, many businesses struggle to fully leverage its potential due to common challenges such as ineffective segmentation, suboptimal automation flows, a lack of A/B testing, and poor email design. By understanding these challenges and implementing effective solutions, you can significantly improve your email marketing results.
The festive season is upon us! By this time, your Christmas campaigns should be well planned out, but with so much to do, it’s quite possible that something might fall through the cracks.