Black Friday and Cyber Monday (BFCM) aren’t just about deals – they’re pivotal moments for businesses to tap into massive revenue streams. Yet, with these opportunities come challenges, both for customers overwhelmed by the shopping frenzy and for businesses trying to break through the noise. In this blog, we'll explore the key pain points faced during BFCM, backed by our case studies and past successes, and provide actionable insights to help you not only navigate but thrive during these critical sales events.
In today's fast-paced and highly competitive business landscape, meeting customer expectations has become more crucial than ever. Customers are no longer content with passive interactions; they seek personalised experiences that resonate with their unique preferences and needs.