What is a customer journey (and why should you care)?

Nick Jackson Digital Strategy Tagged Tags: , , , , ,

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What makes a successful digital marketing strategy? An obsession with analytics? Captivating copy? Strategic social media campaigns? While these three qualities play a part, they’re not the be-all and end-all. Instead, the essence of a digital strategy that garners ROI is one that’s built around a thorough understanding of the customer journey. Also known as… continue reading of What is a customer journey (and why should you care)? »