How to use personas to optimise your digital marketing strategy

Nick Jackson Digital Strategy Tagged Tags: , , , , , , , , , ,

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Today’s consumers are bombarded with thousands of pieces of content on a daily basis, rendering Mad Men-esque marketing tactics of yesteryear ineffective. Instead of shoving your message in your audience’s face, you need to pull them towards you via engaging, relevant content. In other words, you need to create tailored messaging that speaks directly to… continue reading of How to use personas to optimise your digital marketing strategy »

What is a customer journey (and why should you care)?

Nick Jackson Digital Strategy Tagged Tags: , , , , ,

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What makes a successful digital marketing strategy? An obsession with analytics? Captivating copy? Strategic social media campaigns? While these three qualities play a part, they’re not the be-all and end-all. Instead, the essence of a digital strategy that garners ROI is one that’s built around a thorough understanding of the customer journey. Also known as… continue reading of What is a customer journey (and why should you care)? »