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As a Klaviyo Partner, we've observed a fascinating trend: while many businesses recognise the potential of this powerful platform, they often struggle to fully harness its capabilities. This gap between potential and actual results is a missed opportunity that can significantly impact a business's bottom line.

You’ve got to love special days, when the content practically makes itself! International Father’s Day takes place annually on the 16th June, and is a time to celebrate any and all father figures in one's life. More often than not, both dads themselves and those with someone to spoil are seeking innovative ways of celebrating the day, whether this be through experiences or products. 

In today's digital age, email marketing remains a powerhouse for connecting with your audience and driving conversions. But crafting emails that resonate and compel action requires more than just compelling content. Let's delve into key design elements to elevate your email campaigns and unlock their full potential.

In 2022, we signed a new B2C customer who needed help with email marketing. Initially, we wrote, designed, and scheduled emails for them, and the customer’s revenue from email marketing increased by 509.8% in just a few months.

It’s a new year, and that means renewed enthusiasm for marketing efforts. It’s also an opportunity to hop onto the marketing trends for 2024. Although the year is still to unfold, here is what we think will be popular.

Can you believe we have reached the end of the year already? It’s been packed with opportunities for digital transformation! But have you used them, or is your business falling behind?

Every year, businesses plan their Black Friday campaigns meticulously. This singular day (or weekend for some) has evolved into an unparalleled shopping phenomenon, a whirlwind of discounts, and an all-out battleground as businesses fight to capture consumer attention. Customers anticipate jaw-dropping promotions and want to partake in the shopping frenzy.