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Klaviyo, a powerful platform, offers a wealth of features to enhance your business's email marketing strategy. However, many businesses struggle to fully leverage its potential due to common challenges such as ineffective segmentation, suboptimal automation flows, a lack of A/B testing, and poor email design. By understanding these challenges and implementing effective solutions, you can significantly improve your email marketing results.
Email marketing is a big part of any marketing strategy, that’s undeniable. But, email marketing can be challenging! You have to build an email list, create campaigns and content, send out emails, and cross your fingers that the email doesn’t bounce or land up in spam.
Every time your business interacts with people, you are expecting excellent results. You want to see conversions, purchases being made, and goals being achieved. Every action a person takes should be impacting your bottom line positively, but is it?
Can you believe that Black Friday and Cyber Monday (BFCM) are less than six months away? Yes! The biggest shopping days of the year are just a few months away.
Have you ever sat at your desk staring at a computer screen and wondering how you can increase revenue? All the usual ideas pop into your mind: promotions, social media campaigns, and even email marketing.
Content marketing is an important part of any marketing strategy. Look at almost any business article, and you will find suggestions to improve your website, increase engagement through social media, and provide meaningful content on your blog.
Tinsel, fairy lights, and Christmas trees are everywhere to be seen — it’s the festive season!
Stores are blasting Christmas carols, alongside advertising, to everyone that comes to shop. But what about customers that shop online? How are you targeting them?
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