In today’s competitive e-commerce landscape, delivering a personalised experience has become essential to capturing and retaining customer attention. Generic content no longer resonates with the modern consumer, who expects brands to understand their preferences, interests and needs.
Tinsel, fairy lights, and Christmas trees are everywhere to be seen — it’s the festive season!
Stores are blasting Christmas carols, alongside advertising, to everyone that comes to shop. But what about customers that shop online? How are you targeting them?