Element

Tasks

When To Do It

Update Forms

• Ensure all sign-up sources are connected to a list
• Replace usual form promos to reflect Christmas promos

Before Christmas campaigns begin/ As soon as possible

Test & Update Flows

• Update all flows to show Christmas promos by using flow cloning or flow variations
• Shorten the time between cart abandonment flow emails
• Use conditional splits to target website visitors that browse frequently but don’t make a purchase
• Ensure Welcome Series emails connect to the same list as the ones connected to sign up sources
• Test top revenue generating flows

Before Christmas campaigns begin/ As soon as possible

Update Shipping Information

• Add shipping cut-off dates to flows and forms
• Double check shipping information reflects correctly

Before Christmas campaigns begin/ As soon as possible

Build Segments

• Build segments for Christmas campaigns in advance
• Confirm emails are only sending to individuals that subscribed to marketing content

Before Christmas campaigns begin/ As soon as possible

Build Christmas Campaigns

• Use universal content to update promo messaging faster for follow-up campaigns
• Consider excluding recent purchasers from campaigns that offer larger discounts
• Use Batch Sending or Smart Send Time to lessen the impact of traffic on website performance
• Ensure links in content go to the right website pages
• Tag Christmas campaigns with “Christmas22” to easily filter reports
• Enable UTM tracking to measure Google Analytics performance

Before Christmas campaigns begin/ As soon as possible

Schedule Christmas Campaigns

• Schedule email campaigns
• Determine recipients at the time of scheduling to ensure up-to-date segmentation
• Send emails during off-peak times
• Turn off Smart Sending if campaigns need to be sent to all recipients
• Use the scheduled status to sort campaigns going out in the future

Before Christmas campaigns begin/ As soon as possible

Update Digital Channels

• Increase bids on paid advertising (like Google Shopping) to drive customers to your site during the holidays
• Leverage cross channel marketing with Google Ads Integration and Facebook Integration

December

Consider SMS Strategies

• Use SMS to give order/ sales updates
• Send last minute deals
• Emphasise shipping cut-off dates

December

Test Integrations

• Ensure integrations are active
• Double check integrations are sending data correctly to Klaviyo

December

Track & Monitor Performance

• Monitor open rates
• Check if revenue is progressing as anticipated

Throughout December, especially the week before Christmas

Check Payment Details

• Ensure Klaviyo subscription is paid up or switch on auto payments

First week in December

Element

Task

When To Do It

Update Flows & Forms

• Repeat process above for the rest of the holidays
• Adjust campaigns for New Year’s promotions

December/ January

Review Performance

• Use the Account Overview Dashboard to determine how campaigns performed

December – January

Remove Flow & Form Updates

• Remove holiday shipping cut-off dates from flows and forms

As soon as shipping is back to normal

Prioritise Retention

• Convert Christmas shoppers into loyal customers with post-purchase flows.
• Target customers with cross-sell segments to promote items relevant to their initial purchase
• Create promotions to drive extra purchases
• Send invitations to loyalty programme

January

Maintain Deliverability

• Clean lists and remove unengaged profiles
• Prioritise flows to engaged segments

January