So What Is Inbound Marketing?

Inbound marketing is all about leads, leads, leads. Whereas outbound lead generation has become mundane and ineffective, inbound certainly isn’t. It’s the process of attracting and converting relevant and engaged leads, turning them into loyal customers. We dive deep into understanding these leads in order to nurture them correctly into customers that stay.

We learn about the prospect, what they do, what they’re trying to achieve and who they are. We’re helpful in our approach and importantly, we use the whole inbound process as a way of qualifying individuals as suitable leads and potential customers.

Outbound lead generation methods have become outdated and inefficient. Needless to say, it’s time to ditch the cold calls and spam emails, and adopt a new approach to marketing.

We create a robust content strategy that will build your authority, no matter the industry — from blog content, social media creation and management, to targeted ads and video content. You’ll rank for topics that your leads care about, making it easy for them to find you. But that’s really just the tip of the iceberg, inbound marketing involves a whole lot more, designed to help you grow. Give us a call and we’ll tell you all about it.

Create lasting relationships with targeted prospects through the channels they enjoy — whether that be email, live chat, blogs, social media or an effective bot. Make use of HubSpot’s conversion tools from CTAs, lead flows and forms to capture their information. You can even personalise their website experience according to this information, with smart content and workflows.

Let HubSpot delight your audience through email automation that can deliver the right message at the right time, always. Align your sales and service team members using HubSpot’s conversations inbox. Create memorable, purposeful content that your audience will love, and begin to grow your brand in an authentic manner. 

Building an Inbound Marketing Strategy

Inbound marketing is all about results. This is because it’s also all about generating leads. Generating those leads can take precision and a lot of work and time. First off, we need to dive into research and really understand where an audience spends time online, identify social trends and product creative, attractive content consistently. With the right strategy and budget, inbound marketing can accelerate your business’s growth. 

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Buyer Personas Campaigns

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Marketing Automation

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Lead Nurturing

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Audience Segmentation

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Schedule a 30min call with us and we’ll figure out how we can drive more leads to your business.

Building Your Website With Growth Driven Design

How much traffic does your website get? What about leads from your website? Do you write blog posts often? How often is your website updated? These are just a few questions that you need to consider as a business owner. A great website attracts new customers on a regular basis, and keeps your existing customers coming back. With a growth-driven design, that’s exactly what it should be doing.

 

As long as my website looks good, is one of the largest misconceptions held by businesses today. They need a website that looks attractive, but also attracts new customers and leads on a regular basis, converts sales and keeps people coming back for more. At the very least, your website should be a marketing tool.

At the very least, your website should be a marketing tool. When it works properly, which is what growth driven design (GDD) aims to provide, it should generate more high-quality leads and convert sales on a consistent basis, improve brand perception and increase its reach.

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Strategy

Develop an empathetic understanding of your audience’s world and how the website can solve problems along their journey.

Launch Pad

Quickly build a website that looks and performs better than what you have today, but is not a final product. Your Launch Pad is the foundation on which to build & optimise from.

Continuous Improvement

With a launch pad site live and collecting user data, you can start identifying the high-impact actions you can take to grow your business.

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About Web Design

Schedule a 30min call with us and we’ll figure out how we can drive more leads to your business.

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