Client Spotlight
Klaviyo drives
€63,000+
Revenue Boost in Less Than 6 Months
About Sheridans Cheesemongers
Sheridans Cheesemongers provides artisan cheeses and farmhouse foods to customers in its flagship stores on South Anne Street and at Dunnes Cornelscourt, across Ireland with concession stands in Dunnes nationwide,
and through an online store. With a history spanning almost 30 years,
Sheridans Cheesemongers relies on marketing as a core part of their brand growth strategy.
Sign-Ups Without Actions
Sheridans Cheesemongers has a solid customer base, but they’ve never considered the full potential of email marketing. Despite having a sign-up box for customers to receive newsletters, Sheridans Cheesemongers sent out emails infrequently and only for seasonal campaigns. These emails never had an open rate of more than 20.47%.
“We have a newsletter sign up on the website since its launch, however the frequency of newsletters were few and far between.” — Laura Killeen, Head of Marketing, Sheridans Cheesemongers.
Stretching Resources
As with many SME businesses, Sheridans Cheesemongers has limited time and resources to allocate to marketing content and outreach. They needed a solution that helped them to share their stories, news, and promotions with their customer base to achieve excellent results while also maintaining a professional look and feel. That’s where Warbble came into the picture.
Getting The Basics Right With Automated Email Flows
The top priority was to establish a strong foundation, so we began by creating email flows on Klaviyo. By using carefully crafted emails and setting up triggers correctly, Klaviyo now sends emails to customers automatically based on their actions.
The main flows we’ve created for Sheridans Cheesemongers include:
- Welcome Series for new subscribers
- Thank You email for customers who placed an order
- Abandoned Cart flow for customers who didn’t complete checkout
- Customer Winback emails for customers who haven’t ordered in some time
Email Revenue: 38.66% of revenue comes directly from our email marketing efforts for Sheridans Cheesemongers.
Boosted Sales: Our email flows achieve a Placed Order Rate of 4.58%, nearly double Klaviyo’s industry benchmark of 2.38%.
Increased Customer Value: Email marketing generates an Email Revenue Per Recipient of €3.47, exceeding Klaviyo’s industry standard of €1.42 by 145%.
The importance of getting the basics right is undeniable!
Campaign Examples
A Brie-lliant Black Friday/ Cyber Monday Campaign
The Black Friday and Cyber Monday campaign for Sheridans Cheesemongers gave newsletter subscribers 20% off everything on the website.
We went with clean email designs that captured the offer concisely and promoted shopping early for Christmas gifts.
The email campaign (backed up by the abandoned cart flow) increased revenue for Black Friday and Cyber Monday by 14.86%!
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Unwrapping More Than €18,000 in Revenue With a Christmas & New Years Campaign
Artisanal products and gift hampers from Sheridans Cheesemongers are popular over the December holidays so our email campaigns were focused on providing helpful party suggestions and gift ideas.
With some clever wording and captivating designs, email marketing earned Sheridans Cheesemongers a celebratory €18,000+ in additional revenue.
A Perfect Pairing
Email marketing has become a critical component of the marketing strategy for Sheridans Cheesemongers and a key contributor to revenue. With a combination of email campaigns and flows, they are capturing an average of 10.79% additional revenue monthly.
Frequent A/B testing, alluring promotions, and an understanding of Sheridans Cheesemongers’ customers continues to reveal which emails customers like, allowing us to adjust the email marketing strategy accordingly.
Email marketing revenue just keeps increasing, and we can’t wait to see where email marketing takes
Sheridans Cheesemongers in the future!
Stop envisioning these results in your business.
Let’s make it a reality!
Let’s make it a reality!
Contact us for your tailored email marketing strategy.
